Web Monitor
Want to know what prospects are doing on your website?
When recipients “leave” the e-mail and venture on to your websites, blogs, camapaign pages, we track their behaviour and habbits across these sites as well. This gives you the full trail of actions generated from that initial e-mail blast. Imagine what this means for your ability to learn from your great campaigns and improve the not so great ones. Understand why some landing pages work better than others and find out where your contacts leaves your website.
WEBSITE ANALYTICS
eMarketeer’s Web analytics transforms your website into a powerful tool for systematically cultivating, engaging and capturing sales opportunities. eMarketeer’s marketing campaign measurement solution keeps you up to date on how your prospects interact with your website with pre-configured, out-of-the-box reports, including:
- Number of website visitors over a period of time.
- Most popular website pages and time spent on page.
- Leading referrers, search engines and keywords.
- “Hottest Prospect” analyzer
- Unknown visitors (with google analytics).
CONTACT BEHAVIOUR
Of course some of these metrics may be gathered by your website statistics tool but the key thing here is that all activities are linked back to your contacts in eMarketeer giving you a 360 degree view on your contacts behaviour – a true marketing data warehouse if you will.
- Stats from visits and re-visits with drill-down info to all visited pages
- Statistics about contacts most active periods
- From where did the contact come? Information about referral pages
