Succeshistorie
How Armatec accelerated Nordic e-commerce growth and strengthened digital communication with eMarketeer
“eMarketeer combines ease of use with strong functionality. It delivers measurable results and adapts well to different market needs. For any company looking to boost digital sales and streamline marketing, it’s a smart choice.”
— Annica Larsson, Nordic Ecommerce Specialist
The Challenge
Armatec needed a more advanced and efficient marketing setup that could:
Automate newsletters
Simplify content creation and localization
Support events with QR lead capture, registration pages, check-in, and follow-ups
Sync seamlessly with CRM
Ensure GDPR-compliant consent management
Improve tracking and attribution to drive e-commerce revenue
The Implementation
Armatec chose to expand eMarketeer across the Nordics because it delivered:
Strong CRM integration
Ready-to-use templates that save time and ensure consistency
Proven ability to drive online revenue
A user-friendly editor for fast content production
After a successful business case, Armatec rolled out eMarketeer in Denmark and Norway in 2025.
The Results
Armatec has achieved:
50% increase in e-commerce revenue year over year
Strong, consistent newsletter performance—meeting or exceeding targets
Higher customer engagement and improved relationships
Faster workflows across all markets
Clear attribution between email and online sales
About Armatec
Armatec is a Nordic group operating in Sweden, Norway, Denmark, and Finland, providing products and solutions within heating, cooling, and the process industry. As Nordic Ecommerce Specialist, Annica optimizes digital sales, product information, and customer communication across all markets.
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