How to Craft the Perfect Holiday Email

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Got your Christmas Spirit?

Good, because the holidays are quickly approaching and so is the time to start planning for your holiday emails!
Some might say that sending a Christmas greeting is a waste of time. We do not agree! This is the perfect time to strengthen your relationships with your customers and let them know how special they are to you.
We have 4 tips on how to craft the perfect holiday email that will spread some Christmas joy into everyone’s inboxes:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]1. Use a good design, you want to stand out from the holiday email clutter. A nice design is appealing to the customer and reinforces your own brand.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]2. When designing your email, remember it needs to be responsive. The holidays are usually one of the busiest time of the year and people will be out and about. A design that looks good on a mobile device is essential for easy access.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]3. Get personal! As mentioned you want to stand out, and using the “from all of us to all of you” phrases will not help you do so. Try to add a photo or a poem, something that shows the readers the personality of your company. Don’t forget to work on an appealing and merry subject line so they actually open your email.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]4. It’s all about timing. Try to have your email sent 2 weeks before the holiday. This will increase the chances of the readers receiving the greeting before they perhaps go on Christmas vacation or is spending all their time in the shops trying to find their Christmas gifts. However, according to MDG Advertising you would have to send the greeting even sooner than that to increase your open rates.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]To make sure your emails have that little extra, we have some bonus tips:

  • Emails with the readers’ names in the subject line and text are more successful than the ones without. If you don’t have the name of every recipient, do not fret! Even if you’re missing just a few names you can always personalize using the fallback value. This means that you could, for example, use “Merry Christmas, Friend!”
  • Add a pre-header to your email to optimize and spice up the inboxes on phones, an opportunity only 47% of businesses have taken advantage of. Adding your pre-header allows your readers to determine if they want to open it or not, and of course, you should grasp that potential!
  • We can’t get enough of christmasifying. Our friends at PicMonkey allows you to take santafication to the next level by adding Christmas effects and overlays to your own photos.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]As a little Christmas present, eMarketeer has added 18 (!) new Christmas templates for you to share your Christmas spirit. They are quickly found in eMarketeer:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][image_with_animation image_url=”8805″ alignment=”right” animation=”Fade In” img_link_target=”_self” img_link_large=”yes”][/vc_column][vc_column width=”1/3″][image_with_animation image_url=”8801″ alignment=”center” animation=”Fade In” img_link_large=”yes” img_link_target=”_self”][/vc_column][vc_column width=”1/3″][image_with_animation image_url=”8870″ alignment=”right” animation=”Fade In” img_link_large=”yes” img_link_target=”_self”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_column_text]

1. After you created and named your campaign, click on “Email.”

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2. You then find the tab called “Holidays.”

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3. The templates await you

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Merry wishes to you.


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