[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]How’s the atmosphere between your sales and marketing team? Some tension there? Well, you’re not alone. Since the roles of sales and marketing shifted, we need to rethink how the two teams can collaborate in order to reach more sales. With the full integration between SuperOffice and eMarketeer, sales and marketing become the best of friends.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column boxed=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Want more? Check out our in-depth video on lead nurturing for SuperOffice 2.0
[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
The Not-So-Smart Lead Nurturing
Even though the sales people and the marketers work in different teams and in different tools (eMarketeer and SuperOffice), they both very much agree that to do some successful lead nurturing, they need to pull their efforts together. But that’s easier said than done.
The roles of sales and marketing ain’t what they used to be, since prospects today engage themselves in content on your site, in forms of signups and downloads. The marketing team is happy that their content comes to good use. The sales team though is frustrated and doesn’t feel very smart, cause how are they supposed to know what actions the lead takes and when it’s the perfect time to talk to them?[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Smarter Marketing – Full Integration Between SuperOffice and eMarketeer
With the full integration between the marketing tool eMarketeer and the CRM SuperOffice, the sales team can see exactly what steps each lead takes.
These features are included in the integration:
Lead Report – This is where all new leads that have engaged in content on your site are listed. Not only can the seller take ownership of the lead that interests him, but he can also see which one lead has the biggest potential of making a sell, right now.
Activities and Sales – The SuperOffice activities tab lists each action taken on your marketing content, and by whom. This means that the sales team knows that something is stirring and can sit back a bit until the lead is ready for a sell. One day it happens, the lead takes a specific action upon marketing content, and the sales team gets a notification under the sales tab that the lead is now qualified.
Timeline – A gold mine for the seller. This is where you get a detailed view of a specific lead, where information has been collected from the lead’s public online profiles and you can see exactly in what ways they engaged in your marketing content from start.[/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]This is not all you can do with this integration – event management, web visits, marketing automation; all can be managed in eMarketeer and shared automatically with SuperOffice.
Want to join the smart team? Click here and we’ll give you a close up look on how the integration can help you. [/vc_column_text][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column boxed=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Want more? Check out our in-depth video on lead nurturing for SuperOffice 2.0
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