Marketing Goals and ROMI Explained.
Are your goals smart? And do you remember to measure them?
We believe that the purpose of marketing is to generate leads to the sales team; that each one of your marketing goals is aligned with the overall business goal. A marketing goal is some type of conversion that leads the prospect closer to a purchase. In many cases, it’s about sign-ups offering the lead anything from webinars to free trials. So perhaps your marketing goal is all about getting more newsletter sign-ups, however, the mission is still to support the sales team with qualified leads. Whether us marketers like it or not.
So for all this to happen, we need to start with setting our goals. Take a look at the video above to see a smart way to set your goals and how you then calculate ROMI to estimate a value for your performance.
Still Curious About ROMI?
Want to learn more about ROMI and why it beats ROI when it comes to marketing? Our blog post “ROMI – The Value of Marketing “ is the place to go, where you find a step-by-step guide on how to calculate it. Bring your math goggles and take a look![/vc_column_text][/vc_column][/vc_row]