15 Must Know Marketing Automation Stats

[vc_row][vc_column width=”1/1″][vc_column_text]Want to see some actual numbers on marketing automation, the tech wonder that’s sweeping across the marketing landscape? We got you covered.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]


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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]1. Automated emails had 152% higher click rate and 77% higher open rate than “business as usual” emails. (Epsilon) Tweet this
2. Companies that nurture prospects with the help of marketing automation, see a 451% increase in qualified leads. (The Annuitas Group) Tweet this
3. 35% of companies with integrated marketing automation capture data for the sales team; to non-automation users, that number is 19%. To further compare, 45% marketing automation users “re-purpose content for efficient creation value,” that’s only valid for 28% of non-automation users. (The Lenskold Group) Tweet this
4. Marketing automation was one of the most tested marketing technologies in 2015. (Salesforce) Tweet this
5. Almost 4 out of 5 successful marketers accredit marketing automation as the reason behind improved revenue contribution. (The Lenskold Group) Tweet this
6. 63% of businesses that outgrow their competitors use marketing automation. (The Lenskold Group) Tweet this
7. 79% of top-performing businesses have used marketing automation for at least two years. (Gleanster Research) Tweet this
8. 67% of B2B marketers that applied lead nurturing see at least a 10% increase in sales opportunities. 15% of them see an increase of at least 30% (DemandGen) Tweet this
9. 9 out of 10 marketers think marketing technology improves their companies’ marketing performance. (Ascend2) Tweet this
10. Personalized emails generate six times higher revenue than non-personalized emails. (Experian) Tweet this
11. Businesses with successful lead nurturing double their number of sales-ready leads, at a third of the cost than previous. (Forrester Research) Tweet this
12. 4 in 5 marketing automation users experienced an increase of leads, and almost as many (77%) saw an increase in conversions. (VB Insight) Tweet this
13. Nurtured leads contribute to a 20% increase in sales opportunities, compared to non-nurtured leads. (DemandGen) Tweet this
14. Top-level businesses are 67% more likely to use marketing automation. (Aberdeen Group) Tweet this
15. 85% of B2B marketers didn’t think they were using their marketing automation tool to the fullest. Also, a mere 8% of companies were using marketing automation for their existing clients. (SiriusDecisions) Tweet this[/vc_column_text][/vc_column][/vc_row]

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