Innehållsförteckning
Supercharge Your Lead Generation with Smart Forms
Ready to see how eMarketeer’s form builder can transform your lead generation? Start building smarter forms today.
Watch a demonstrationNo Forms, No Leads: The Ultimate Guide to Choosing the Right Form Builder
Introduction
When it comes to generating leads, forms are your secret weapon. They’re the first touchpoint in the customer journey and the gateway to conversions. Yet, not all forms—or form builders—are created equal.
Without the right form builder, your marketing efforts can fall flat, leaving you with incomplete data, missed opportunities, and frustrated users. But with a versatile, feature-rich form builder, you can create forms that capture leads across every channel and turn prospects into customers.
In this guide, we’ll walk you through what makes a great form builder and how to choose one that drives real results.
Why Forms Are Still Essential Today
Forms may seem like an old-school tool in the modern marketing stack, but they’re just as critical now as ever. Why? Because without forms, you can’t collect the data needed to convert visitors into leads.
Whether it’s a simple contact form or a dynamic event registration form, forms serve as the entry point to your lead management journey. They help capture interest, segment your audience, and trigger nurturing workflows that move leads closer to a sale.
If you’re serious about generating leads, forms are non-negotiable. But to get the most out of them, you need a form builder that delivers flexibility, usability, and power.
What to Look for in a Form Builder: Feature Checklist
A great form builder isn’t just about creating forms—it’s about creating the right forms for every scenario. Here’s what you should consider, divided into categories based on functionality and ease of use:
A. Ability to Create Forms for Various Use Cases
Your form builder should be versatile enough to handle any marketing need.
| Feature | Description | Priority |
|---|---|---|
|
Landing Page Forms |
Embed forms on campaign pages for lead capture. |
Essential |
|
Event Registration Forms |
Gather attendee details and preferences. |
Essential |
|
Feedback and Survey Forms |
Collect insights post-sale or event. |
Nice-to-Have |
|
Lead Qualification Forms |
Add conditional logic to qualify leads on the spot. |
Advanced |
|
Embedded Website Forms |
Add forms directly to product pages, blog posts, or pop-ups. |
Essential |
|
Multi-Step Forms |
Break long forms into steps to improve completion rates. |
Nice-to-Have |
B. Rules and Logic Settings
Your form builder should be versatile enough to handle any marketing need.
| Feature | Description | Priority |
|---|---|---|
|
Conditional Logic |
Show/hide questions based on user responses. |
Essential |
|
Pre-Filled Fields |
Allow forms to auto-complete with existing data from your contact database. |
Nice-to-Have |
|
Validation Rules |
Ensure input fields follow specific formats (e.g., email, phone numbers). |
Essential |
|
Dynamic Scoring Rules |
Assign scores to leads based on responses. |
Advanced |
|
Real-Time Notifications |
Alert sales reps when key actions are taken. |
Nice-to-Have |
|
Multi-Step Forms |
Automatically distribute leads to specific sales reps or teams based on geography or score. |
Essential |
|
Real-Time Notifications |
Alert sales teams immediately when a lead takes an important action, like booking a demo. |
Nice-to-Have |
C. Templates and Customization
The right form builder balances ease of use with design flexibility.
| Feature | Description | Priority |
|---|---|---|
|
Ready-Made Templates |
Start with pre-designed forms for common use cases. |
Essential |
|
Drag-and-Drop Interface |
Design forms easily without coding. |
Essential |
|
Full Customization |
Add custom branding, colors, and styles to forms. |
Nice-to-Have |
|
Mobile Optimization |
Ensure forms are responsive and look great on mobile. |
Essential |
D. Ease of Use and Technical Capabilities
Look for a tool that simplifies the process while integrating seamlessly into your workflows.
| Feature | Description | Priority |
|---|---|---|
|
Intuitive UI |
Simplifies the process of building and editing forms. |
Essential |
|
Analytics and Reporting |
Track form performance and conversion rates. |
Nice-to-Have |
|
API Support |
Customize form behavior or integrate with other tools. |
Advanced |
|
Data Security and Compliance |
Ensure forms comply with GDPR and other regulations. |
Essential |
Why eMarketeer’s New Form Builder Stands Out
When it comes to versatility and ease of use, eMarketeer’s new form builder checks all the boxes. Here’s what sets it apart:
- Flexible Creation: Build forms for landing pages, events, feedback, and more—all from one tool.
- Smart Logic: Use conditional questions and validation rules to tailor the user experience.
- Seamless Integration: Automatically sync form submissions with your lead management workflows for instant follow-ups.
- Custom Branding: Create forms that look and feel like an extension of your brand.
With eMarketeer’s form builder, you can turn any touchpoint into a conversion opportunity.
Conclusion: No Forms, No Leads
Forms are more than just a feature—they’re the foundation of every lead generation strategy. Without them, you’re missing out on valuable opportunities to capture, nurture, and convert leads.
By choosing a versatile, feature-rich form builder like eMarketeer’s, you’ll unlock the power to create forms for any scenario, streamline your workflows, and drive better results.
Rättslig
Kontor
eMarketeer AB
Stora Frösunda 3
169 75 Solna
Sverige