Scratcher Integration
Capture, Engage, and Convert Leads from Gamified Campaigns Automatically
With eMarketeer’s Scratcher integration, you can automatically capture participants from Scratcher’s interactive campaigns, enrich them with eMarketeer’s data tools, and instantly trigger nurturing workflows – all in one seamless flow.
Why Choose the Scratcher Integration?
If your business uses interactive or gamified campaigns to engage your audience, this integration ensures that every new participant from Scratcher is instantly added to your eMarketeer account, ready to receive personalized communication and continue their journey – without any manual imports or delays.
Step1: Lead Capture
Automatically sync Scratcher campaign participants into eMarketeer.
Eliminate manual exports and ensure every lead enters your marketing flow instantly.
Capture contact details such as name, email, and any custom form fields from Scratcher campaigns.
💡 No more lost leads — every participation is recorded and ready for follow-up right inside eMarketeer.
Step 2: Lead Enrichment
- Enhance each lead with detailed contact and company data
- Get insights such as:
- Contact details: Job title, bio, LinkedIn profile (if available).
- Company information: Name, logo, industry, address, years in business.
- Use enriched data to personalize follow-ups and prioritize high-value prospects.
💡 Your sales team will know exactly who they’re talking to before they even make the first call!
Step 3: Lead Nurturing
- Automatically enroll leads in email sequences, SMS follow-ups, and personalized campaigns in eMarketeer.
- Use behavioral tracking to monitor engagement and adjust messaging accordingly.
- Deliver timely content to educate and warm up leads before sales outreach.
💡 Move leads through the funnel with personalized communication—on autopilot!
Step 4: Lead Qualification with Lead Streams
- Identify MQLs using Lead Streams—eMarketeer’s powerful lead qualification engine.
- Set multiple filters to define MQL criteria, using a combination of:
- Lead Score – Assign positive or negative scores based on engagement.
- Activity Data – Track actions such as email opens, clicks, and form submissions.
- Segment Data – Filter leads by company type, industry, location, or any custom field.
- Lead Streams allow dynamic qualification, continuously adjusting lead status based on behavior.
💡 With Lead Streams, MQL qualification is fully automated—ensuring only the best leads reach your sales team!
Step 5: Lead Distribution (Sales Handoff)
- Use the eMarketeer Lead Board (also available inside SuperOffice) to assign leads to sales reps.
- Sales teams can track MQLs, move leads through the funnel, and access detailed engagement insights.
- Automate MQL handoff to CRM using eMarketeer’s journey automation:
- Instantly push qualified MQLs to SuperOffice, Microsoft Dynamics 365, or any connected CRM.
- Automate lead assignment based on Lead Stream qualification (e.g., score, activity, segment).
💡 Seamlessly connect marketing and sales for a smooth handoff and better conversions!
Maximize Your Interactive Campaigns
Turn gamified engagement into sales-ready opportunities with ease.
By adding the Scratcher integration, you ensure that every interaction — from a quiz, game, or competition – is automatically captured, enriched, and qualified for your sales and marketing teams.
No More Manual Work – Scratcher participants sync automatically into eMarketeer.
Instant Engagement – Start Journeys and automated emails the moment a participant completes a campaign.
Targeted Communication – Use segmentation and tags to follow up based on participants’ interests and activity.
Seamless CRM Flow – Pass qualified leads directly into your connected CRM, such as SuperOffice or Microsoft Dynamics 365.
💡 With Scratcher integration, you’re not just collecting participants — you’re turning engagement into meaningful leads.
Integration Details:
Provider: Scratcher
Category: Lead Capture
Requirements; Active eMarketeer and Scratcher accounts
Resources
Scratcher Integration Guide – Setup Instructions
eMarketeer’s Integration Support
Support website
Gamify Your Lead Generation
Engage your audience with interactive Scratcher campaigns and let eMarketeer handle the rest — from capturing leads to nurturing them automatically.
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