Lead Management
With eMarketeer’s lead management add-on, your sales teams get full insight into lead behaviour ensuring a smooth lead hand over.
The Lead Board
In the Kanban-style lead board, the sales team gets an overview of all marketing-qualified leads and a neat visualization of the sales processes.
Lead scoring
Identify marketing qualified leads (MQLs) and see how sales-ready they are. Set up the score rules and make the touch points start counting and hand over to sales.
Lead streams
Different streams for different teams. Each valuable marketing source (Campaign, Event, Form, Web visit etc) can be displayed and accessed for the right team and person.
Company enrichment
Let the data speak for itself. The more company information we can gather, the better. Let the insight boost your sales and marketing.
The Lead Management Process
A successful and efficient lead management process includes the following five steps.
STEP 1: LEAD GENERATION AND CAPTURE
Multi channel marketing at your fingertips
Build and combine multiple marketing components into beautiful, engaging and lead generating campaigns.
Simple and intuitive work flows ensures cost effectiveness and adaption in your business.
- Newsletters
- Event management
- Website tracking
- Mobile apps
- Evaluations
- SMS messaging
- Social Media capture
- And much more!
STEP 2: ENRICHMENT
Get to know your leads with enriched company profiles
Company profiles are generated for each contact and enriched with open data from the web. Sit back while you’re served information such as industry, size, and location, as well as company lead score, employees, and their marketing engagement.
- Social channels
- Location
- Years in business
- Industry
- Company News
- Company Bio
STEP 3: NURTURING
Nurture prospects to become sales ready leads
<span data-metadata=""><span data-buffer="">Effortlessly launch nurture campaigns targeting these leads who may not be quite ready to make a purchase. This is where you provide education and demonstrate value through engaging content and enticing promotional offers, guiding them through their decision-making journey.
- Flow builder
- Email, SMS and notification
- CRM actions
- Trigger on any contact data
- Trigger on score
- Trigger from social media
STEP 4: LEAD QUALIFICATION
Easy tools for powerful lead scoring
<span data-metadata=""><span data-buffer="">Efficiently qualifying leads is a crucial step in the eMarketeer process. We utilize a contact scoring model to rank your contacts based on their interest in your product or service, demographic data, buyer's journey stage, and engagement with your company
- Implicit Lead Scoring
- Explicit Lead Scoring
- Score historic events
- Filterbased scoring
- Time and occurrence based
- Negative scoring
STEP 5: DISTRIBUTION
The Lead Board
Help the sales teams sell more. Use features like lead scoring to find relevant leads. In the Kanban-style lead board, the sales team gets an overview of all marketing-qualified leads and a neat visualization of the sales processes. They get all information on how the lead engaged in marketing content and the tools to assign, further qualify and close the deal.
- Drag and drop leads
- Assign and qualify
- Share to CRM
- Engagement history
- Lead score
- Lead streams
The Crucial Role of Lead Management in B2B Success
In the realm of B2B, success isn't solely determined by the quality of your products or services, nor is it just about having a strong sales team. Success hinges on your ability to identify, nurture, and convert leads into loyal customers. Lead management is the driving force behind this process, and its importance cannot be overstated.
We made advanced Lead Management easy and fun to use
The Leadboard
The Leadboard enables sales teams to collaborate more effectively and make real-time adjustments to the lead process. Team members can easily move leads through the pipeline as they progress, providing everyone with a clear picture of where each lead stands and what actions are needed to move it forward.
Performance reporting
Unlock the full potential of your sales team with performance reports. Monitor lead conversion progress, from MQL to SQL to opportunity and finally won deals. Track the performance of your team and individual reps in real-time, and identify areas for improvement.
Contact insights
Contact insights from marketing to sales provide valuable customer data and can increase conversion rates, resulting in more efficient and effective sales strategies, with new business opportunities and high-value prospects identification.
Enriched company cards
Marketing-enriched company information enables sales teams to have a deeper understanding of their prospects and clients, and personalize their sales approach, leading to more successful sales engagement and higher conversion rates.
Ready to see eMarketeer in action?
Let us show you how eMarketeer can make your marketing and sales team work closer together to grow your business.
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eMarketeer AB
Stora Frösunda 3
169 75 Solna
Sweden