Success Story
How Boxon transformed efficiency and sales alignment with eMarketeer
See how a global packaging leader improved automation, segmentation, and CRM-driven marketing.
“I’d say that eMarketeer is a solution that combines ease of use with powerful functionality. If you want to work more efficiently, build meaningful customer journeys, and have a solution that integrates seamlessly with your CRM, it’s a very strong choice.
— Marcus Gustafsson, Performance Marketing Manager, Boxon
The Challenge
Before eMarketeer, Boxon needed to:
- Automate more workflows
- Improve segmentation
- Strengthen CRM integration
The Implementation
Smooth, Fast, and Seamless
- Quick transition from previous provider
- Support throughout onboarding
- CRM integration working from day one
- Immediate ability to build campaigns
The Results
What Boxon Achieved
- Higher open & click rates
- Better segmentation & targeting
- Improved ROI clarity
- Stronger alignment between marketing & sales
“We now work in a much more automated way while keeping our communication highly relevant.”
Marcus Gustafsson. Performance Marketing Manager, Boxon
About Boxon
Boxon is a global partner in sustainable packaging, covering everything from simple boxes to advanced automated packing machines. With 270 employees and 1.8B SEK in turnover, they support customers across the Nordics, Europe, and Asia.
Industry: Packaging Solutions
Presence: Nordics, Europe, Asia (HQ: Helsingborg)
Size: ~270 employees, ~1.8 billion SEK turnover
The Story
A growing need for smarter marketing operations
As Boxon scaled its global presence, the team realized their existing marketing platform was limiting their ability to work efficiently. Their ambition was clear: build more automated workflows, personalize communication for different customer groups, and connect marketing closely with sales through the CRM.
Marcus explains that the bottleneck wasn’t capability—it was flexibility.
Their previous tool simply couldn’t support the level of data-driven, segmented, automated marketing they needed.
Finding a solution that fits their digital setup
When evaluating alternatives, eMarketeer stood out because it didn’t require heavy technical setup or complex onboarding. With ready-to-use CRM integration and an intuitive interface, Boxon could start working immediately without months of configuration. What mattered most to Marcus was a platform that matched both their strategic goals and their operational reality. eMarketeer delivered on both.
A smoother way of working — and a clearer link to sales
Today, Boxon runs automated journeys, segmented campaigns, and CRM-connected communication as part of their daily workflow. This shift has given them:- More time to focus on strategy
- Stronger personalization in their messaging
- Transparent tracking of each customer’s engagement
- A much clearer understanding of how marketing contributes to sales
“We can finally follow the customer journey in detail and understand the ROI of our marketing.”
Ready to see eMarketeer in action?
Let us show you how eMarketeer can make your marketing and sales team work closer together to grow your business.
Legal
Office
eMarketeer AB
Stora Frösunda 3
169 75 Solna
Sweden