Get clarity on what drives your marketing

We’re excited to introduce the Marketing Performance Dashboard – the first in a series of new dashboards coming to eMarketeer. It brings together website traffic, campaign engagement, conversions, and leads into one clear view.

This dashboard is designed to give you clarity on what’s working in your marketing. Instead of juggling different reports, you now have a single place to see:

• Outbound activity and nurturing (emails, engagements, captured leads, nurturing, qualified leads)
• Website traffic over time and by source (ads, SEO, social, email, and more)
• Conversions and MQLs compared to previous periods
• What campaigns, ads, and forms drive performance
• The full funnel view from MQL → SQL → Opportunities → Won
• Which new MQLs are added to your Lead Board

By combining website traffic data with all the other data eMarketeer already captures, the dashboard becomes your performance hub. It helps you answer the question: What’s really driving my marketing?

The new dashboard replaces the current “Home” section in eMarketeer and it is just the beginning. Over the coming months, we’ll release more dashboards to make eMarketeer your marketing performance hub.

Important: To see data in the new dashboard, you need to have the new web tracker installed on your website. If you haven’t set it up yet, head over to our support guide and install it today.

In addition to the web tracker our new forms and the new forms script also contributes to the information on the dashboard. So if you have not installed the new forms script, make sure to do that as well and start using our new forms. Read how to install the forms script here.

The Marketing Performance Dashboard is now available to all eMarketeer users. 

Resources

Guide for Web tracker – Setup instructions

Guide for Form script – Setup instructions