Custom Signals API Integration
Capture and Utilize Any External Engagement Signal
The Custom Signals API allows you to capture lead interactions and engagement from any external system and bring them directly into eMarketeer. This gives you the power to track, score, and trigger automated workflows based on real-time activities from third-party platforms, proprietary systems, and offline events.
Why Integrate Custom Signals with eMarketeer?
Capture: Send event-based data from external platforms to eMarketeer.
Score: Assign lead scores based on behavior and activity levels.
Automate: Trigger personalized Journeys and nurture flows.
Track: Gain full visibility into customer interactions across all channels.
1. Capture Custom Engagements
- Send data from external tools, systems, and platforms into eMarketeer.
- Capture offline events, customer interactions, web visits, or any custom metric that matters to your business.
- Examples:
- A lead watches a webinar on your event platform → Automatically sync the data.
- A loyalty program interaction occurs in your custom app → The contact is updated.
- A customer service chatbot records a high-value interaction → The lead score is adjusted.
2. Score & Enrich Contact Profiles
- Assign positive or negative scores to interactions, refining lead qualification.
- Combine custom signals with eMarketeer’s native lead scoring system.
- Use data from all sources to enrich customer profiles with deep engagement insights.
3. Automate Journeys & Campaigns
- Trigger Journeys based on specific interactions.
- Send personalized follow-ups when a signal is received.
- Use conditions and logic to route leads through the most relevant nurture path.
4. Sync & Report in Real Time
- Track engagement across web, CRM, email, social, support, and beyond.
- Visualize custom engagement metrics inside eMarketeer reports.
- Sync data with CRM systems like SuperOffice or Microsoft Dynamics 365.
Use Cases for the Custom Signals API
Event & Webinar Interactions
- Sync event attendance from external registration platforms.
- Update lead scores based on session participation.
Loyalty & Purchase Data
- Enrich contact records with transactional and engagement data.
- Send special offers or re-engagement emails based on activity.
Chatbot & Support Signals
- Detect high-value interactions from chatbot conversations.
- Trigger sales follow-ups when customers show purchase intent.
Integration Details:
Provider: eMarketeer
Category: API
Requirements: eMarketeer Account, API Key Access, Custom Development (Optional for Advanced Integrations)
Technical Setup & Integration:
API Documentation & Endpoints:
- Secure REST API connection with authentication keys.
- Simple data format for easy event submission.
- Real-time sync for instant automation.
Resources
Setup Guide for Custom Signals API – Setup instructions
eMarketeer’s Integration Support
Support website
Would you like to see the Custom Signals API in action?
Schedule a demo today and let us show you how it works!
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