Opel saw an 800% increase in test drives and tripled their email subscribers.
How? By implementing lead generation and marketing automation across their channels.
Opel is one of Europe’s largest automakers. It was founded by Adam Opel in 1862 in Rüsselsheim, Germany. Headquartered in Rüsselsheim, the company has 10 plants and four development and test centers in six European countries. Opel employs around 35,600 people in Europe, with more than 18,250 in Germany. Opel and Vauxhall are present in over 50 countries.