Table of Contents
Ready to Simplify Your Marketing?
Let eMarketeer handle your lead management, nurturing, and campaign tracking, so you can focus on growing your business.
Request a Demo5 Steps to Turn LinkedIn Leads Into Sales—Effortlessly
Introduction
Generating high-quality leads is critical for any business, and LinkedIn has become a powerhouse platform for connecting with potential customers. But turning those LinkedIn leads into actual sales often feels like a long, disjointed process. That’s where a streamlined, automated system makes all the difference.
In this guide, we’ll walk you through 5 key steps to transform LinkedIn leads into sales seamlessly. Follow these steps, and you’ll not only save time but also improve lead quality, boost conversions, and deliver measurable ROI.
Understanding LinkedIn Ad Formats — and Why Lead Ads Stand Out
Before we dive into the five steps, it’s helpful to understand the different ad formats on LinkedIn — and what makes Lead Ads so special.
LinkedIn offers several types of ads, including Sponsored Content, Message Ads, Dynamic Ads, and Text Ads – just to name a few. Each serves a purpose: Sponsored Content appears directly in users’ feeds, Message Ads deliver personalised messages to inboxes, and Dynamic Ads automatically adapt to each viewer’s profile data.
But LinkedIn Lead Ads (also known as Lead Gen Forms) are designed specifically for capturing contact details and consent right inside LinkedIn – without sending users to an external page. These ads use pre-filled forms that automatically pull in a user’s profile data such as name, email, company, and job title. Because the form is already filled out and includes consent options, it only takes a few seconds to submit – making the experience effortless for the user and delivering clean, GDPR-compliant data to you.
When connected with eMarketeer, this data flows directly into your lead management process, ready for enrichment, nurturing, and qualification – no manual imports or delays.
Why LinkedIn Lead Ads Convert Better
When it comes to B2B lead generation, LinkedIn is hard to beat. Its professional audience, precision targeting, and high trust levels make it one of the most effective platforms for generating qualified leads. And with Lead Ads, the results get even better.
Instead of asking users to leave the platform and fill out a form on your website, LinkedIn Lead Ads capture contact information directly within the app using pre-filled forms. This seamless experience removes friction and significantly improves conversion rates — while maintaining data accuracy and consent compliance.
Here are a few stats that show why marketers love LinkedIn Lead Ads:
- Higher conversion rates: LinkedIn’s own data shows that Lead Gen Forms can deliver conversion rates up to 3× higher than landing-page campaigns, thanks to pre-filled fields and the native in-app experience.
- Lower Cost-Per-Lead (CPL): By removing the friction of a separate landing page, Lead Gen Forms are more efficient. According to LinkedIn’s official data, 90% of marketers who used Lead Gen Forms saw their CPL decrease compared to their standard landing page campaigns.
- The Go-To Platform for B2B Leads: Data from Sprout Social confirms why this format is so critical. 89% of B2B marketers use LinkedIn for lead generation, and 40% rate it as the single most effective channel for driving high-quality leads.
- Dominant Source of Social Media B2B Leads: When looking at the entire social media landscape, LinkedIn’s dominance is clear. An overwhelming 80% of all B2B marketing leads sourced from social media come directly from LinkedIn according to study.
In short: LinkedIn Lead Ads make it incredibly easy for prospects to share their information — and when paired with eMarketeer’s automated enrichment, nurturing, and qualification features, you turn every ad click into a high-quality, sales-ready opportunity
From Ad Click to Actionable Lead
Now that we’ve seen why LinkedIn Lead Ads are such an effective way to capture high-quality prospects, let’s look at what happens next.
Turning those new leads into real sales opportunities is all about what you do after the form is submitted.
With eMarketeer, every step of that journey — from capturing the lead to enriching, nurturing, qualifying, and finally handing it over to sales — happens automatically.
Here’s how it works.
Step 1: Lead Generation and Capture
Your journey begins with capturing leads directly from LinkedIn’s lead forms. These forms allow prospects to submit their details quickly without leaving LinkedIn.
How it works
- LinkedIn’s pre-filled lead forms make it easy for users to share their information.
- With seamless integration, eMarketeer instantly collects this data and imports it into your lead management system.
Why It’s Effective:
This step eliminates friction, reduces drop-offs, and ensures you gather accurate data straight from LinkedIn.
Step 2: Lead Enrichment
Once a lead is captured, it’s time to enrich the data. eMarketeer pulls in additional details about your prospects from external sources, giving you a complete picture of each lead.
What Happens Here:
- Missing details like company name, job title, and industry are automatically added.
- External databases and tools enhance your understanding of each lead’s potential.
Why It Matters:
A well-enriched lead provides your sales team with the insights they need to tailor their approach and engage prospects effectively.
Step 3: Lead Nurturing
Not every lead is ready to make a decision right away. This step ensures you keep your leads engaged through automated nurturing workflows.
What You’ll Do:
- Send personalized email sequences based on the lead’s actions and interests.
- Deliver relevant content, like case studies or eBooks, to keep them moving through the sales funnel.
The Benefit:
By staying top-of-mind, you build trust with your leads and guide them toward sales readiness.
Step 4: Lead Qualification
As leads interact with your content, their engagement and behavior are tracked. This step scores and qualifies leads to identify which ones are ready for the sales team.
How It Works:
- Assign scores based on specific actions, like downloading a whitepaper or booking a demo.
- Automatically move high-priority leads to your sales pipeline.
Why It’s Critical:
Lead qualification ensures your sales team focuses on the most promising opportunities, saving time and improving close rates.
Step 5: Lead Distribution
The final step is distributing sales-ready leads to the right team members for follow-up. With eMarketeer, this process is fully automated.
What Happens Here:
- Leads are assigned based on criteria like geography, lead score, or industry.
- Your sales team gets real-time notifications, ensuring timely follow-ups.
The Result:
No leads fall through the cracks, and your team can act quickly to convert opportunities into sales.
The Power of an Automated Journey
These 5 steps create a streamlined, automated workflow that turns LinkedIn leads into actionable sales opportunities. By integrating lead capture, enrichment, nurturing, qualification, and distribution, you’ll save time, increase efficiency, and close more deals.
Want to see this in action? Try eMarketeer’s LinkedIn Integration Today and take your lead management to the next level.
Don’t Just Capture Leads—Close Deals
Discover how eMarketeer makes it easy to convert LinkedIn leads into sales. Schedule a free demo today and see the power of seamless integration in action.
Book Your Free DemoLegal
Office
eMarketeer AB
Stora Frösunda 3
169 75 Solna
Sweden