Author Archives: Klaus

Choosing the right call to action for your marketing campaigns

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Despite what you read, email marketing remains the most trusted form of communication. Did you know that 74% of consumers prefer to … Read More

The best blog posts from eMarketeer

7 reasons why people unsubscribe from your email marketing

[vc_row][vc_column width=”1/1″][vc_column_text]Email is without a doubt one of the best ways to reach consumers. It’s also one of the most budget-friendly forms of marketing, but are you doing all you can to tap into its full potential? With Facebook, Twitter, … Read More

5 things you should know about DMARC

[vc_row][vc_column width=”1/1″][vc_column_text] Supported by the world’s largest email providers and adopted by top brands – DMARC is protecting more than 60 percent of email boxes worldwide. DMARC (Domain-based Message Authentication, Reporting and Conformance) is designed to reduce email abuse and help … Read More

Reach the inbox – Email authentication standards [Infographic]

[vc_row][vc_column width=”1/1″][vc_column_text] Getting an email to your recipient’s inbox is a lot more tricky than you might think. Not only will you have to steer clear of junk and spam filters but email server policies may also block your emails … Read More

Why personalized content can contribute to the success of your newsletter

Personalize content for newsletter success – why and how?

[vc_row][vc_column width=”1/1″][divider line_type=”No Line” custom_height=”30″][vc_column_text]Do you ever get the feeling that you could be using the information you have about your customer in a better way? That you could be more personal with them, more relevant to them and more focused … Read More

Fallback – auto-correct your message when personalization fails [New feature]

[vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″][vc_column_text]Keeping it personal with your audience is a really good way to build a long lasting relationship, and keep your audience interested in your newsletter. But personalization can sometimes be hard and demand full information on your recipients. With our … Read More

Smart marketing begins with the boomerang throw

Smart Marketing Begins With The Boomerang Throw

1. Getting Up Whether you’re in the start-up phase or working for a well established organization, when it comes to marketing the first thing we tend to think of is getting our message out.  Whether you know it or not, … Read More

5 Baby Steps for Marketing Automation Newcomers

5 Baby Steps for Marketing Automation Newcomers

So… You’ve heard the buzz about marketing automation but after checking out two or three different software providers you’re still lost. Either that, or you’ve just adopted a marketing automation platform and perhaps you’re struggling to put it all (the … Read More

Beyonce Visual Album Cover Art / Columbia Records

Surprise! 5 Ways To Give Your Marketing Star Power via Beyoncé Knowles

Shattering records & converting (social) non-believers. This past year the world witnessed Beyoncé make a marketing (and selling) splash of epic proportions.  With just one short Instagram video Beyoncé started a social media wildfire that led to 1.2 million tweets … Read More

Guy Kawasaki

Inbound Marketing; Outbound Fervor

10 inspirational quotes from a guy named “Guy”. He’s the Hawaiian born author, speaker, investor and business advisor that led Apple’s charge against IBM back in the 80’s. Amongst other ventures, he’s the founder of the news aggregation site Alltop.com … Read More

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