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Marketing Automation

3 steps to set up a lead scoring model and common lead scoring mistakes

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] How to set up a lead scoring model and common lead scoring mistakes Lead scoring is a method to identify marketing … Read More

How to create a lead nurturing strategy

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Did you know that 8 out 10 of your possible sales opportunities are lost? We put a lot of effort into generating … Read More

Important skills that your marketing team must have in 2018

6 Skills Your Marketing Team Needs in 2018

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] What skills does a marketing team need? One thing that I absolutely love with my job in marketing is that it’s … Read More

Feature image to blog post on best marketing advice from 2017

Our Top 5 Blog Posts in 2017

[vc_row][vc_column width=”1/1″][vc_column_text]2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We’ve rounded … Read More

Feature image to blog post on best marketing advice from 2017

Our Top 5 Blog Posts in 2017

[vc_row][vc_column width=”1/1″][vc_column_text]2017 is coming to an end and new marketing trends are about to take over the way we do business. But these things take time so there still some marketing practices that we can use from 2017. We’ve rounded … Read More

Smarter Surveys for SuperOffice CRM

[vc_row][vc_column width=”1/1″][vc_column_text]You know that feeling when you’re talking to perhaps a friend or colleague, but he or she is kind of “not there?” They ask you questions, they might even nod, but when you look into their eyes while telling … Read More

Event Management for SuperOffice CRM

[vc_row][vc_column width=”1/1″][vc_column_text]Marketers consider events to be a great business opportunity to generate leads. It makes you wonder though when, according to a Salesforce survey, a whopping 80% of event attendees aren’t followed up on. Sure, some guests were indeed followed up … Read More

4 common marketing automation mistakes

[vc_row][vc_column width=”1/1″][vc_column_text]Video transcript: Marketing automation – this phenomenon that holds great opportunities for your business, if you do it right and stay away from these quite common marketing automation mistakes. [/vc_column_text][divider line_type=”No Line” custom_height=”20″][vc_column_text] 1. You’re trying too hard You … Read More

eMarketeer for SuperOffice

[vc_row][vc_column width=”1/1″][vc_column_text]A Customer Relationship Management (CRM) is one of the most important tools when it comes to winning new business and keeping clients around for longer, since, in short, it allows you to keep full focus on the customer. But … Read More

General Data Protection regulation is approaching, this is how to prepare for it

How To Prepare for the General Data Protection Regulation (GDPR)

[vc_row][vc_column width=”1/1″][vc_column_text] EU citizens are in charge of their own personal data as companies now must comply with the General Data Protection Regulation (GDPR). Our guide gives you a quick look on how this new regulation affects the people, businesses and … Read More

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